Emergency Logo

The Vancouver Police Department's Emergency Response Team is an elite force. When faced with a dated logo based on a firearms image, the ERT called upon Subplot Design. "This was a unique project for us," says Creative Director Matthew Clark. "The primary audience for this identity are the ERT officers themselves, both past and present, as well as other members of the Department. Its purpose is to stand as a 'badge of honor' that directly connects them to their responsibilities, their values and their beliefs." The mark features two silhouetted officers revealing themselves to form the letters, suggesting the dual covert versus visible nature of ERT officers.