Pen and Ink Online
Most businesses do not have a mobile management policy or infrastructure. A campaign by ad agency Young & Laramore, Indianapolis IN, for Mobi, a mobile management startup, offers to solve this management headache. The campaign includes a website, featuring pen and ink drawings, that communicates the business problem and provides survey data to the CFO; lots of stats and facts for the blogosphere; direct mail to IT directors; not to mention logo and identity, print ads, t-shirts and brochures. Credits to Creative Director Carolyn Hadlock, Associate CD Bryan Judkins and Art Director Jonathan McGlothin. Here There Be Monsters developed the design.