Olympic-Sized Challenge
Seattle-based Cole & Weber United creates a digital campaign for the International Olympic Committee (IOC) called "The Best of Us Challenge." Aimed at young people, the effort is intended as a digital social experience that invites people around the world to challenge top Olympic athletes using sport and non-sport talents via an online competition. Through consumer-generated videos, people compete to test skills doing real or made up contests of skill. Some popular recent Olympians are participating, including Rafael Nadal (Spain/tennis), Natalie Cook (Australia/beach volleyball) and Shawn Johnson (USA/gymnastics).