Landor Cleans Up

Wash your hands with soap and water and stay healthy. That’s the straightforward message Landor Associates of San Francisco CA sought to convey with brand visuals supporting the first annual Global Handwashing Day. Landor’s Cincinnati office developed the dentity. “There was no attempt to overanalyze the design; simply communicate hand washing and appeal to kids and adults,” said Richard Westendorf, Executive Creative Director. “Whenever people encountered these characters they smiled. They’re just happy little guys that want you to wash your hands. And they do it in a modern, somewhat naive way,” he said. A website, print and promotional materials, and more are on the agenda.

http://www.globalhandwashingday.org/