New Logo On The Menu

A new brand identity reflects the recent union of fast-food giants Arby’s Restaurant Group and Wendy’s International, to create the nation’s third largest quick-service restaurant company. The logo, formed to reflect the W and the A in the respective red and yellow brand colors, was produced by KCSA Strategic Communications of New York NY and unveiled to shareholders earlier this month. The logo is not only an acronym but also “a spiral continuum, maintaining the idea of continuous, flexible movement forward,” said Margaret Wiatrowski, Creative Director at KCSA. Triarc Companies, the parent company of the Arby’s sandwich chain, acquired Wendy’s last month.

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