Michael Phelps Flies, Too

Hornall Anderson Design Works of Seattle WA opted for viral advertising and lured Olympic man-of-the-moment Michael Phelps to appear in a string of videos aimed at an internet-savvy audience to promote CitationShares, a premium fractional jet ownership service. The Seattle WA branding company said it wanted to take promotion beyond the traditional 30-second spot, instead using the world champion swimmer in funny and factual 15-20-second film clips, with themes such as Michael Phelps Sings, Michael Phelps Flies and Michael Phelps Pranks. In the first week alone, the videos had almost 250,000 hits from their original postings on You Tube, as well as other media sites and blogs that picked up the clips.

http://itvx.net/2008/10/03/phelps-gives-little-known-luxury-airline-flight/